"This too shall pass" - Steven Gross wrote me this months ago when I was going through an almost-devastating personal ordeal. Steve, the "Founding Playmaker" of Project Joy, a non-profit sponsored by Life is Good, introduced me to a world brimming with optimistic and resilient spirit.
So... Life is GOOD.
For someone who has been in the U.S. for only one year, I was not familiar with the brand but am immediately attracted to its upbeat vibe. Seems I am not the only one - thousands are following LIG on Twitter and it boasts a 6-figure number of fans on Facebook - to spread wide smiles initiated by Jake and Rocket. On its Web site inspiring letters - FUEL - truly touches my heart and makes me stronger.
But the brand wants to bring even greater social impact - its Kids Foundation help children get through unfair challenges including the trauma of violence, poverty and loss. Project Joy, the major foundation beneficiary, uses the "healing power of play" to help kids become healthy players at the game of life.
The products at Life is Good might not compare luxuries at similar stores, but its honorable vibe imbues the brand with a soul, a humane heart and a full spirit - the merchandises thus become special. The brand also connects millions who need a little strength, hope and joy out of a might-be chaotic life.
I bought LIG book - the profits of which will go to the Kids Foundation - so I did my today's share of good.
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